DISCUSSION QUESTIONS: Has the pandemic likely accelerated the rollout of automated checkout technology in the years ahead? Has the technology been proven from a shopper experience standpoint?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
A pleasant shopping experience can be easily ruined by a bad checkout experience at the self check out. Amazon Go is good. CVS is mostly good, but Morton Williams, a supermarket chain in NYC which is a great store in every way (great selection, always fully stocked, etc.) is ruined by their horrible self checkout POS system. A shopping trip needs to check all the boxes and a bad checkout leaves you wanting to check out of going back there.
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