DISCUSSION QUESTIONS: Do you see a strong need for a chief data officer for retailers and brands in addition to the CIO/CTO? How would you define the role and best position it for success?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
The need is clear for all the reasons stated in the summary by Tom. Another overarching reason is that retailers are monetizing their data. In many cases, they are making more money from their data than retailing. When all the other issues are added on to this, there is no doubt that retailers need to step up their game in this area.