DISCUSSION QUESTIONS: How do you explain Crocs’ recent success and its ability to resonate with younger consumers? Is the brand’s momentum being driven by factors that go beyond the pandemic-driven comfort trend?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Younger consumers may not remember or care that they were worn every day by Mario Batali, the New York chef, restaurateur and host/personality on ABC’s The Chew. He was basically banned from the show and had to give up his partnerships due to charges of sexual misconduct with his staff. Then the popularity of Crocs went out the window. Goes to show that we have have short memories and that an appearance by Questlove tells the younger crowd that it’s OK to wear Crocs outside your home. Yikes!
Read the entire article from RetailWire: