DISCUSSION QUESTIONS: Do you agree with Kroger CEO Rodney McMullen’s statement on the company’s strength in data analytics and action, specifically as it relates to personalization? What role do you see for Kroger’s sheds, store delivery/pickup and retail media in its goal of doubling online revenues at operating margins more in line with its in-store business?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Kroger is to utilizing their data and insights about their customers as effectively as Walmart has always used its data and insights effectively with their supply chain and logistics. Yes, many have been aware of the perch Kroger has been sitting on for years and have been trying to catch up but no one has with the exception of Amazon.
Also, I agree with Neil, too many shabby stores tends to knock down Kroger from its high horse.
Read the entire article from RetailWire: