At Interactive Edge our goal is to grow your business. Our white papers explore issues concerning data analysis and presentation solutions for the Consumer Goods and other industries – we focus on topics that yield measurable bottom-line improvements. Our white papers demonstrate the benefits of integrating software, adopting streamlined business models and implementing an operational excellence strategy.
Maintaining Credibility and Relevance with Retail Customers
Today’s retail customer is more empowered than any generation before, and continues to gain more purchasing power. Shoppers have instant product research at their hands in smartphones…
Don’t Stress Over Big Data: Master What You’ve Got
Don’t get lost in the sea of big data! With new data constantly coming in from different streams and sources, it’s hard to track what’s useful and what isn’t. Big data is a brand marketer’s friend…
Category Management Mastery and the Key to Growth
Category management is nothing new to retailers, but its a place in effective strategy is certainly more important than ever, thanks to the advances of big data and shopper empowerment…
Getting the Most Out of your Data
Data is great, unless it’s coming in by the barrel and stored away under lock and key never to be seen again. Retailers need to ensure their most talented stakeholders can access and use this…
How to Increase Sales Force Efficiency and Effectiveness
The eternal question for retailers and manufacturers alike is how to lessen costs, while raising revenue and profits. What’s changed recently is the availability of tools helping businesses in this…