DISCUSSION QUESTIONS: Do you see the “halo effect,” “brand synergy,” and omnichannel reach helping revive the viability of shopping malls? Is talk of “dying shopping malls” an oversimplification, or does it hold some merit? 

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

The ability to return or deal with items purchased online alone is reason enough to want physical stores, everywhere including malls to flourish in support of omnichannel retailing. I recently ordered shirts and sneakers online – at least a month ago and have yet to receive them. Tracking them down has been a time waster. When I order online and have a physical store to work out any issues is always preferable.

Read the entire article at Retail Wire: