THE XP3 SOLUTION
Category managers need to deliver quality insights to their retail partners in the fastest time possible in order to identify, develop and evaluate category management strategies. Technology is required to combine and analyze the growing number of disparate data sources and create PowerPoint presentations and Excel reports needed for the customer-facing field organization.
Shareable across the Organization and Beyond
With XP3 Quick Picks, you can easily toggle your Category Insights PowerPoint presentation to a specific account or market, and simply email the finished documents to key customers and executives. Anyone with PowerPoint can view the latest, custom content. All your Nielsen and IRI syndicated data along with Nielsen and IRI Panel and other data sources are aligned and easy for your end-users to select in one dialog box.
In Depth Analysis on Every Account
With the XP3 category management software solution, a user can drill down to the retailer level quickly to create the view that is specific to your buyer’s needs.
Data Integrated Business Views
Nielsen and IRI syndicated data aligned with Retail Link/84.51 should be presented in conjunction with Shopper Insights from Nielsen and IRI Panel and Loyalty data sources, not separately. Utilize XP3 to blend those data sets together for richer insights and more strategic and actionable recommendations
Effectively integrating Shopper and Consumer Insights into sales initiatives is a challenge many organizations struggle with. XP3’s ability to combine disparate Nielsen and IRI syndicated, Retail Link, 84.51 and other retailer POS data sources allows for higher level insights to be generated and presented on a recurring basis, giving you greater credibility and positioning as a trusted advisor with your Retail Customers.
AUTOMATION & COMBINATION
The XP3 category management software solution is tailored to the consumer packaged goods (CPG) industry and provides automation of the category management reporting process including the combination of disparate Nielsen and IRI syndicated, Panel and other data sources such as Retail Link, 84.51, SPINS and NPD data sources and dynamic PowerPoint® presentations and Excel® reports that can be updated with one-click.
INSIGHTS, ACTIONS & PROFITS
XP3 is used by some of the most progressive and influential category management teams in the consumer goods industry to create insights and action-oriented strategies that increase sales and profits, faster and easier than ever before.
The flexibility and ease-of-use of XP3 gives category management teams the ability to do more with less effort.
XP3 allows for the creation, distribution as well as the adoption of analytics and strategic planning. It also provides:
- Integrated data for robust analysis
- Intelligent text
- One-click refresh
- Automation of redundant tasks
- Multiple PowerPoint presentation and Excel report generation.
XP3 enables Category Managers to:
- Easily integrate data sources such as Point-of-Sale, IRI, Nielsen Scanner with Consumer Panel, Shopper Marketing, Loyalty, NPD and SPINS data to get the whole picture.
- Reduce the time it takes to develop data-driven category management initiatives, business reviews and other PowerPoint presentations and Excel reports by more than 75%.
- Provide unique insights in data-driven PowerPoint presentations and Excel reports for the specific retailer or distributor that you are targeting.
- Generate dynamic PowerPoint presentations and Excel reports so the sales teams, executives and other team members can customize on-the-fly.
- Integrate data output from space management applications such as JDA, Apollo and Spaceman with retailer Point-of-Sale and Syndicated Scan data to analyze
merchandising strategies and shelving impact on category and brand performance.
- Manage the business from the same perspective as your retail customer by creating custom hierarchies and segmentation. Analyze key selling seasons such as Back-to-school, Christmas and Summer.
- Automate pre- and post-event analysis. Integrate Point-of-Sale data with brand spending to better understand ROI and impact on sales and total category performance.
- Leverage Best-in-Class presentations and analyses along with intelligent generated insights to improve business building initiatives at all levels of the organization.
By FunctionCategory Management
Our solutions are designed to streamline the process of taking insights presentations and selling stories that Category Managers and Shopper Insights professionals work tirelessly to generate, and commercializing across the
organization in a seamless, business user friendly manner