Category managers need to deliver quality insights, analytics and actionable recommendations to their retail partners in the fastest time possible in order to identify, develop and evaluate category management strategies and initiatives. Technology is required to combine and analyze the growing number of disparate data sources and create PowerPoint presentations and Excel reports needed for the customer-facing field organization.

Shareable-BI-Cloud

Shareable across the organization and beyond

With XP3 Quick Picks, you can easily toggle your Category Insights PowerPoint presentation to a specific account or market. Anyone with access to XP3 BI Cloud can view the latest, custom content. All your Nielsen and IRI syndicated data along with Nielsen and IRI Panel and other data sources are aligned and easy for your end-users to select one dialog box.

in-depth-analysis

In depth analysis on every account

With the XP3 category management software solution, a user can drill down to the retailer level quickly to create the view that is specific to your buyer’s needs.
data-integrated-business

Data integrated business views

Nielsen and IRI syndicated data aligned with Retail Link/84.51 should be presented in conjunction with Shopper Insights from Nielsen and IRI Panel and Loyalty data sources, not separately. Utilize XP3 Data Tools to blend those data sets together for richer insights and more strategic and actionable recommendations. Effectively integrating Shopper and Consumer Insights into sales initiatives is a challenge many organizations struggle with. XP3’s ability to combine disparate Nielsen and IRI syndicated, Retail Link, 84.51 and other retailer POS data sources allows for higher level insights to be generated and presented on a recurring basis, giving you greater credibility and positioning as a trusted advisor with your Retail Customers.
XP3-Data-Integrator-Tool

Automation & combination

The XP3 category management software solution is tailored to the consumer packaged goods (CPG) industry and provides automation of the category management reporting process including the combination of disparate Nielsen and IRI syndicated, Panel and other data sources such as Retail Link, 84.51, SPINS and NPD data sources and dynamic PowerPoint® presentations and Excel® reports that can be updated with one-click.
sales-and-marketing

Insights, actions & profits

XP3 is used by some of the most progressive and influential category management teams in the consumer goods industry to create insights and action-oriented strategies that increase sales and profits, faster and easier than ever before.

The flexibility and ease-of-use of XP3 gives category management teams the ability to do more with less effort.

XP3-Key-Benefits

Key features

XP3 allows for the creation, distribution as well as the adoption of analytics and strategic planning. It also provides:

  • Integrated data for robust analysis
  • Intelligent text
  • One-click refresh
  • Automation of redundant tasks
  • Multiple PowerPoint presentations can be accessed by your organization with XP3 BI Cloud.

Key benefits

XP3 enables Category Managers to:

  • Easily integrate data sources such as Point-of-Sale, IRI, Nielsen Scanner with Consumer Panel, Shopper Marketing, Loyalty, NPD and SPINS data to get the whole picture.
  • Reduce the time it takes to develop data-driven category management initiatives, business reviews and other PowerPoint presentations and Excel reports by more than 75%.
  • Provide unique insights in data-driven PowerPoint presentations and Excel reports for the specific retailer or distributor that you are targeting.
  • Allow your organization to easily generate dynamic PowerPoint presentations by the sales teams, executives and other team members quickly and easily on XP3 BI Cloud.
  • Integrate data output from space management applications such as JDA, Apollo and Spaceman with retailer Point-of-Sale and Syndicated Scan data to analyze merchandising strategies and shelving impact on category and brand performance.
  • Manage the business from the same perspective as your retail customer by creating custom hierarchies and segmentation. Analyze key selling seasons such as Back-to-school, Christmas and Summer.
  • Automate pre- and post-event analysis. Integrate Point-of-Sale data with brand spending to better understand ROI and impact on sales and total category performance.
  • Leverage Best-in-Class presentations and analyses along with intelligent generated insights to improve business building initiatives at all levels of the organization.