What shopping habits do you expect teens to take with them into adulthood and which ones will be left behind? What do retailers/brands such as Amazon, Sephora and Nike have in common that appeal to Gen Z teens? Interactive Edge’s CEO, Zel Bianco comments: Shopping habits may remain the same, as in Gen Z will … Continue reading No site comes close to Amazon for Gen Z
Read More >>What will Nordstrom need to do to be successful with its full-line men’s store in Manhattan? How likely is the store to be successful? Interactive Edge’s CEO, Zel Bianco comments: I walked by yesterday and it did not look like it was open yet but I thought it looked pretty impressive. It’s in an area … Continue reading Can Nordstrom’s full-line men’s store make it in Manhattan?
Do you think Walmart has a coherent digital strategy in place or is it more a set of disconnected measures designed to counter Amazon.com? Will its new and acquired digital brands succeed at attracting and keeping upscale Millennials? Interactive Edge’s CEO, Zel Bianco comments: It is not a coherent strategy yet, but I have no … Continue reading Walmart is focused on expanding its digital brand portfolio
Do you think the purchasing behaviors of men and women have become more similar or dissimilar in recent years? Do you feel retailers need to do a better job segmenting by gender? Interactive Edge’s CEO, Zel Bianco comments: A survey of 1,000 people does not give me a great level of confidence but, that said, … Continue reading Do men and women still shop differently?
