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Blog

Category Management Solutions

Why Are Retail Customers So Angry?

DISCUSSION QUESTIONS: What are the primary reasons customer anger at companies is climbing? Do retailers and brands have a financial incentive to address the causes of this customer dissatisfaction? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Those Read more…

By Elizabeth Umbrino, 2 monthsApril 12, 2023 ago
Category Management Solutions

The Epic Tale of RetailWire and Its Co-Founders Can Now Be Told

DISCUSSION QUESTIONS: What makes RetailWire “RetailWire” for you? Do you have any words of wisdom for Al, Rick and Santi as they move into the next phase of their lives? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Read more…

By Elizabeth Umbrino, 2 monthsApril 12, 2023 ago
Category Management Solutions

Pop Up Grocer puts down permanent roots in NYC

DISCUSSION QUESTIONS: Do you expect the pop-up store trend to increase, decrease or remain the same in the next several years? Will Pop Up Grocer’s “emerging brand” value proposition differentiate it enough from other specialty grocers in New York City? Read more…

By Elizabeth Umbrino, 3 monthsMarch 10, 2023 ago
Category Management Solutions

Why data analytics teams must speak retail

DISCUSSION QUESTIONS: Do you agree that advanced analytics adoption is being held back by “a critical lack of employees with the right skills to design and use analytics tools”? What solutions do you see to encourage greater organizational adoption? Interactive Read more…

By Elizabeth Umbrino, 3 monthsMarch 10, 2023 ago
Category Management Solutions

Should grocers be demanding price decreases from suppliers?

DISCUSSION QUESTIONS: Do grocers have the leverage it takes to strong-arm their suppliers into reducing prices? Is it wise or foolish at this time for retailers to exploit their clout? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Read more…

By Elizabeth Umbrino, 3 monthsMarch 9, 2023 ago
Category Management Solutions

Can opera keep loiterers away from store parking lots?

DISCUSSION QUESTIONS: What do you think of the use of loud, classical music to deter loitering outside stores? Do you see better solutions to address this problem? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It’s definitely worth Read more…

By Elizabeth Umbrino, 4 monthsJanuary 27, 2023 ago
Category Management Solutions

Is Babies’R’Us ready to make a comeback or is it just a dream?

DISCUSSION QUESTIONS: What form do you think “a national rollout of Babies”R”Us” will take and what kind of success might it see? What do you expect Bed Bath & Beyond to do with Buybuy Baby? Interactive Edge’s CEO, Zel Bianco comments, Read more…

By Elizabeth Umbrino, 4 monthsJanuary 27, 2023 ago
Category Management Solutions

Is porch piracy a retailer responsibility?

DISCUSSION QUESTIONS: Should retailers hold consumers more accountable for stolen packages from doorsteps or apartment lobbies? What solutions do you see to reduce porch piracy? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I think retailers or delivery Read more…

By Elizabeth Umbrino, 4 monthsJanuary 25, 2023 ago
Category Management Solutions

Has mental health become a retail marketing issue?

DISCUSSION QUESTIONS: Will Gen Z consumers become more or less interested in positive mental health messaging in the coming years? Will mental health oriented messaging remain exclusive to Gen Z and Millennials, or will brands serving Gen X and Boomers Read more…

By Elizabeth Umbrino, 4 monthsJanuary 24, 2023 ago
Category Management Solutions

Did retailers miss a marketing opportunity by sitting out the World Cup broadcasts?

DISCUSSION QUESTIONS: Did Walmart gain a marketing advantage running commercials during World Cup broadcasts? Do you agree that the World Cup has largely been a missed marketing opportunity for U.S. retailers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…

By Elizabeth Umbrino, 6 monthsDecember 13, 2022 ago

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  • The Epic Tale of RetailWire and Its Co-Founders Can Now Be Told
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