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Kroger to make fresh marketing start with a new logo, tagline and ‘Krojis’

What is your assessment of Kroger’s current competitive position? How will the chain’s new logo, tagline and marketing efforts affect its standing? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : This allows Kroger to maintain its leadership position in grocery and with its commitment to using data analytics to stay close to … Continue reading Kroger to make fresh marketing start with a new logo, tagline and ‘Krojis’

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Food halls drive mall traffic, not clothing sales

How can landlords and retailers deal with the exodus of apparel shopping to online stores from mall-based stores? Do you see food concepts as an important response to this challenge? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : What if malls were designed to be more open – meaning you walk through … Continue reading Food halls drive mall traffic, not clothing sales

Survey says consumers want online orders shipped fast and free

Do you agree that many consumers measure the delivery performance of other retailers based on their experiences with Amazon? Has the free and fast delivery of online orders become table stakes for all retailers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Yes they do. And it is unfair to other retailers … Continue reading Survey says consumers want online orders shipped fast and free

McDonald’s drive-thru AI knows what you want before you order

Is offering predictive suggestions at the drive-thru a good way to upsell, and could other restaurants benefit from such an offering? Could privacy concerns surrounding the scanning and saving of license plate data make people less interested in interacting with McDonald’s via drive-thru? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Yes … Continue reading McDonald’s drive-thru AI knows what you want before you order