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Why consumers are breaking bonds with their favorite brands

Has access to online information and social media weakened the traditional bonds consumers have with legacy retailers or brands? What advice would you have for legacy brands adapting for the digital age while maximizing their nostalgic connections? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : What happened is that many of these … Continue reading Why consumers are breaking bonds with their favorite brands

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Will Walmart clean up with its robotic workforce?

Do you see Walmart as an innovator when it comes to the use of automation to operate both more efficiently from a business perspective and more effectively from the customer’s? What other retailers are noteworthy for using automation and robotics in ways that move the needle for customers, associates and vendors? Interactive Edge’s CEO, Zel … Continue reading Will Walmart clean up with its robotic workforce?

Are third parties the biggest reason delivery costs keep going up?

To what degree is working with third parties a hurdle to driving profitability in online delivery? What advice would you have for working with third parties in  resolving both delivery and customer service issues? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : This is the reason that Boxed is successful. They understand … Continue reading Are third parties the biggest reason delivery costs keep going up?

Can Instagrammable moments turn into immediate and direct sales?

Will Instagram Checkout become a popular method for members of the social site to make purchases? What do you see as the opportunities and challenges facing the platform? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I think this has significant potential as anything that makes it easier for the consumer/shopper to … Continue reading Can Instagrammable moments turn into immediate and direct sales?