Are retailers underestimating radio advertising’s ability to target specific audiences? Do you see the medium regaining popularity among retail advertisers in the years to come? Interactive Edge’s CEO, Zel Bianco comments: In a word, yes, they are. Radio is a medium that I place under the category of “as much as things have changed, some … Continue reading Are retailers deaf to radio advertising’s potential?
Do you see food concepts — farmers markets, food halls, grocery — helping to revive traffic at the mall? Would bringing food culture be a minor or major step in increasing the social relevance of malls? Interactive Edge’s CEO, Zel Bianco comments: Part of the foodie culture is experiencing the atmosphere of the actual place, … Continue reading Will foodie culture save the mall?Read More >>
Do separate pickup-only facilities make the most sense for grocery? Does fulfilling grocery pickup through stores face too many execution issues? Interactive Edge’s CEO, Zel Bianco comments: I’ve seen the one in Bentonville and although it that city is the headquarters for Walmart, the wide variety of venues showcase how this concept can work in … Continue reading Walmart expands test of pickup-only grocery store concept
Will Hershey’s roving insights trailer result in more effective category management execution at the retailers it visits? What do you see as the pros and cons to the MCIC project for Hershey? Interactive Edge’s CEO, Zel Bianco comments: Agree with many of the comments but you will never please everyone with this type of tactic. … Continue reading Hershey delivers category insights directly to retailers via tractor trailer