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Uncategorized

Is it the right time to reopen food bars?

DISCUSSION QUESTIONS: Is now the right or wrong time for grocery stores to start reopening food bars? Do you see retailers changing how they operate self-serve food bars once they are able to reopen them? Interactive Edge’s CEO, Zel Bianco Read more…

By Elizabeth Umbrino, 6 mins4 mins ago
Uncategorized

Should suppliers help fund retailers’ omnichannel investments?

DISCUSSION QUESTIONS: Should suppliers be expected to cover some of the retailers’ costs for overhauling in-store and digital operations? What will be the net effect of these upfront fees on vendors, retailers and consumers? Interactive Edge’s CEO, Zel Bianco comments, Read more…

By Elizabeth Umbrino, 9 mins7 mins ago
Uncategorized

Walmart discovers a unique craft beer on Instagram. Will this become a thing?

DISCUSSION QUESTIONS: Has the pandemic changed how retailers source new products? Do you see Instagram and other social media sites becoming more important in retailer searches for new products? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: The Read more…

By Elizabeth Umbrino, 2 weeks2 weeks ago
News and Events

Interactive Edge: Leveraging BI to Enhance Sales Processes in a Dynamic Way

January 21, 2021 – Advanced retail experience is changing the outlook of the sales vertical. Digitization has shown us how businesses can transform quickly and swiftly. As the technological advancements take new turns, the dynamics of serving customers right from Read more…

By Elizabeth Umbrino, 2 weeks2 weeks ago
Uncategorized

Should retailers ask workers to return to their offices?

DISCUSSION QUESTIONS: Do you see most corporate workers returning to offices as the pandemic eases, continuing to work remotely or shifting to a hybrid set-up? What might retail’s corporate staff lose with a strong shift to remote working following the Read more…

By Elizabeth Umbrino, 2 weeks2 weeks ago
Uncategorized

Will retail pharmacies be the cure for America’s ‘vaccine deserts’?

DISCUSSION QUESTIONS: What do you see as the biggest internal and external challenges facing retail pharmacies when it comes to immunizing large numbers of people against COVID-19? Do you think that pharmacies have a significant role to play in bringing Read more…

By Elizabeth Umbrino, 2 weeks2 weeks ago
Uncategorized

Who won this year’s Super Bowl ad contest?

DISCUSSION QUESTIONS: Which commercials from this year’s Super Bowl broadcast stood out for you for the most? Which one did you think was the best? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: With so many spots being Read more…

By Elizabeth Umbrino, 2 weeks2 weeks ago
Uncategorized

A new era for Amazon as Jeff Bezos hands over CEO role

DISCUSSION QUESTIONS: Is Amazon’s inventiveness the single key feature that has set it apart from other retailers and consumer-facing brands over the past 20+ years? Do you expect the company’s commitment and track record of doing “crazy things” and making Read more…

By Elizabeth Umbrino, 3 weeks3 weeks ago
Uncategorized

Are small brands eating big food’s lunch?

DISCUSSION QUESTIONS: Why do you think Americans have been turning to small CPG brands in greater numbers in recent years? Do you expect this to continue and how will it affect how mass merchandisers, supermarkets, warehouse clubs, convenience and dollar Read more…

By Elizabeth Umbrino, 4 weeks4 weeks ago
Uncategorized

Bud is latest major brand player to punt on Super Bowl spots

DISCUSSION QUESTIONS: What do you think of the decision by Budweiser to skip the Super Bowl and reallocate advertising funds to COVID-19 vaccination communication efforts instead? How do you think commercials produced for this year’s game are likely to change, Read more…

By Elizabeth Umbrino, 4 weeks4 weeks ago

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Email: info@interactiveedge.com

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  • Should suppliers help fund retailers’ omnichannel investments?
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