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Have retail store associates fallen into a hypnotic state?

What common practices on selling floors lead associates towards hypnotic-like states? What suggestions would you add for keeping the job fresh for store associates? Interactive Edge’s CEO, Zel Bianco comments: I would engage store associates to learn about aspects of retail they may not even be aware of. Things like the supply chain — where … Continue reading Have retail store associates fallen into a hypnotic state?

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Millennial brand loyalty comes into question

In your experience are Millennials a particularly brand-loyal generation? What do you see as the keys for retailers seeking to attract and retain Millennial customers? Interactive Edge’s CEO, Zel Bianco comments: As stated, service and quality of product and, yes, price — especially for those that are now parents. Prior to becoming a parent, Millennials … Continue reading Millennial brand loyalty comes into question

Will a radical transformation lift or sink IKEA?

Do you see IKEA’s shift to smaller, city-center stores and heightened focus on online delivery as smart moves? What should the company retain from the traditional IKEA business model? Interactive Edge’s CEO, Zel Bianco comments: Getting closer to where the typical consumer of IKEA products live makes sense. Having rooms set up to see how … Continue reading Will a radical transformation lift or sink IKEA?

CVS’ new concept is about the health of its customers

What can CVS do to differentiate its health services concept from Walgreens’ new concept and vice versa? Do you think CVS would be better served separating its new health services concept into a distinct format while operating its drugstore format separately? Interactive Edge’s CEO, Zel Bianco comments: If CVS could pull off doing this in … Continue reading CVS’ new concept is about the health of its customers