Latest Posts

No site comes close to Amazon for Gen Z

What shopping habits do you expect teens to take with them into adulthood and which ones will be left behind? What do retailers/brands such as Amazon, Sephora and Nike have in common that appeal to Gen Z teens? Interactive Edge’s CEO, Zel Bianco comments: Shopping habits may remain the same, as in Gen Z will … Continue reading No site comes close to Amazon for Gen Z

Read More >>

Can Nordstrom’s full-line men’s store make it in Manhattan?

What will Nordstrom need to do to be successful with its full-line men’s store in Manhattan? How likely is the store to be successful? Interactive Edge’s CEO, Zel Bianco comments: I walked by yesterday and it did not look like it was open yet but I thought it looked pretty impressive. It’s in an area … Continue reading Can Nordstrom’s full-line men’s store make it in Manhattan?

Walmart is focused on expanding its digital brand portfolio

Do you think Walmart has a coherent digital strategy in place or is it more a set of disconnected measures designed to counter Amazon.com? Will its new and acquired digital brands succeed at attracting and keeping upscale Millennials? Interactive Edge’s CEO, Zel Bianco comments: It is not a coherent strategy yet, but I have no … Continue reading Walmart is focused on expanding its digital brand portfolio