Effectively integrating Shopper and Consumer Insights into sales initiatives
XP3 enables organizations to bring critical Shopper data into the same platform with their core Category Management analytics, giving Category managers, Shopper Marketing experts, and Brand Researchers a collaborative environment to share and deliver insights from multiple perspectives.
XP3 offers the ability to easily analyze increasingly granular and complex shopper data by key cohort such as:
- Shopper Segment
- Shopping Occasion
- Demographic Group
- Buyer Group
- Behavioral Profile
- And more
Key Features for Shopper Marketing
- Update with the latest relevant data – Data is centralized, no more individual pulling of data
- Call out the most impactful insights – With Intelligent Text, information is updated based on the user’s selections
- Use your PowerPoint and Excel skill sets to easily fine-tune the presentation – Anyone with Microsoft Office installed can make changes
- Actionable recommendations – deliver customized insights to your retail customers
- Upload dynamic PowerPoint presentations and Excel reports to XP3 BI Cloud so the sales teams, executives and other team members can customize on-the-fly.
Read more about how XP3 can help Shopper Marketing Experts
With XP3, Shopper Insights can be drilled down to the account level quickly and in sync with core category and competitive tracking analytics that are based on scanner and POS sales and trends.
Shopper insights from Nielsen, IRI Panel, Numerator and retailer loyalty data sources should be presented in conjunction with Nielsen, IRI Scanner and retailer POS sales trends, not separately. Utilize XP3 to blend those data sets together for richer insights.
Anyone can view the latest, custom content that has access to XP3 BI Cloud. Effectively integrating Shopper and Consumer Insights into sales initiatives is a challenge many organizations struggle with.
XP3 has the ability to combine disparate data sources which allows for higher level insights to be generated and presented on a recurring basis, giving you greater credibility and positioning as a trusted advisor with Retail Customers.
Companies that leverage shopper insights as a competitive advantage are seeing bigger gains in sales, brand loyalty, and ROI. These market leaders have adapted to a new shopper centric paradigm, allocating more resources and aligning their sales and marketing teams around core initiatives developed from thorough shopper and consumer research.
Interactive Edge has adapted too; XP3 offers the ability to easily analyze increasingly granular and complex shopper data by key cohort such as:
Using our customized interface, XP3 Quick Picks:
Make simple top-line presentation selections from a simple to use dialogue box
Easily map one data source to another
Combine and integrate all your key data sources (e.g. Syndicated Scan, Retailer POS, Household Panel, Loyalty Card, and others)