Please welcome our new Vice President of Business Development
We are excited to announce a new addition to the Interactive Edge family. We have appointed BevAL(Beverage Alcohol) veteran, Melvoin O. Lucear, as Vice President of Business Development. This is a newly created role where Melvoin is responsible for our global sales in BevAL.
Melvoin has over 26 years of service in the BevAL industry and has made valuable contributions across the leadership spectrum throughout his tenure including: Business Development, Category Management, Decisions Support Services, and Relationship Management. Melvoin comes to us with an extensive history of working with some of the most outstanding organizations in the industry, Southern Glazer’s Wine & Spirits, Republic National Distributing Company, Nielsen, IRI, and Miller Brewing Company.
Complimentary to his professional experience, Melvoin holds a Bachelor’s degree in Business Administration with a focus in Sales & Marketing from the DeVry Institute of Technology, where he graduated with honors. He has been a long standing member of the Category Management Association, and has earned the CMA’s, industry recognized, Certified Professional Strategic Advisor designation. He has received specialized SPINS training at Huthwaite International, and comes with experience in talent management, motivation, and project management.
We are delighted to have Melvoin join Interactive Edge. He will be on the road soon, meeting with as many customers, partners, and prospects as possible in the US, Europe, and at coming industry conferences and associations. Melvoin’s contact information has been established as:
Melvoin O. Lucear
Mobile Worldwide: +44.7939.857949
Mobile USA: 1.678.871.8918
Please join us in welcoming Melvoin to our growing organization!
Interactive Edge | President/CEO | 1345 Avenue of the Americas | New York, NY, 101015
About The Company
Interactive Edge has been helping leading BevAL and CPG sales and marketing organizations improve productivity, enhance efficiency, and achieve brand consistency since 1996. We offer Category Management/Shopper Insights software that integrates with Microsoft Office, called XP3. The XP3 solution improves the QUALITY & DEVELOPMENT SPEED of data intensive PowerPoint Presentations and Excel Reports for Category Management and related deliverables. For more information on Interactive Edge and its unique set of products and services please call 646-468-0138 or visit: www.interactiveedge.com. Demos available upon request.