DISCUSSION QUESTIONS: Has the pet category become more recession resistant over the pandemic? Do you see millennials and Gen Z entering their prime pet-owning years as the biggest factor driving the pet category forward?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
As the article states, pets are treated like family members – I dare say, sometimes better than family members and more loved than family members. The challenge in the pet care category will be competition. There are so many more pet care companies now than there ever, and it will be increasingly difficult to cut through the noise of “good for your pet” benefits. Gen Z and millennials are indeed crazy about their pets, but boomers are as well and they will continue to be the drivers in this category for years to come.
Read the entire article at Retail Wire:
How Recession Resistant Is the Pet Category?
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