DISCUSSION QUESTIONS: Are concerns about Amazon’s motivation for developing face shields at-cost for frontline healthcare workers valid or overblown? Do you think that other large retailers are likely to follow Amazon’s lead in developing their own private label personal protective equipment for healthcare workers and/or the general public?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

You know what? Let’s worry about that once things are under control. Right now, our frontline healthcare workers deserve to have their needs taken care of for a change. I do think Amazon should donate the shields though.

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