What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that some companies try to see … Continue reading Which commercial won the Super Bowl?
What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are so few events that are … Continue reading Is a Super Bowl ad worth $5 million?
Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of the commerce that will be … Continue reading Amazon and Google engage in a smart speaker price war
Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait to get out due to … Continue reading Encouraging signs for department stores as holiday season kicks off
To remain competitive, it’s important to form partnerships with physical and online retailers.
Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.
The market for digital advertising is growing, but reaching consumers is still difficult.
The rise of the Internet as a viable marketing tool has given business owners new ways to collect this information, and use it to create better ad campaigns.
How can you avoid brand dilution?