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Brand Marketing

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1345 Avenue of the Americas
New York, NY 10105
Phone:
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Email:
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Latest Posts
  • Can opera keep loiterers away from store parking lots?
  • Is Babies’R’Us ready to make a comeback or is it just a dream?
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Brand Marketing

Which commercial won the Super Bowl?

What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that Read more…

By Javier Rodriguez, 5 yearsFebruary 5, 2018 ago
Brand Marketing

Is a Super Bowl ad worth $5 million?

What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are Read more…

By Javier Rodriguez, 5 yearsFebruary 5, 2018 ago
Brand Marketing

Amazon and Google engage in a smart speaker price war

Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of Read more…

By Javier Rodriguez, 5 yearsJanuary 2, 2018 ago
Brand Marketing

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait Read more…

By Javier Rodriguez, 5 yearsDecember 19, 2017 ago
To remain competitive, it's important to form partnerships with physical and online retailers.
Brand Marketing

Fill the ‘Consumer Gap’ With Data Targeting

To remain competitive, it’s important to form partnerships with physical and online retailers.

By InteractiveEdge, 6 yearsMarch 9, 2017 ago
Rather than directly market on these platforms, brands are learning to embrace the "influencer" trend.
Brand Marketing

CPGs invest in brand influencers

Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.

By InteractiveEdge, 6 yearsMarch 2, 2017 ago
The market for digital advertising is growing, but reaching consumers is still difficult.
Brand Marketing

Digital Advertising Struggles To Reach Target Audience

The market for digital advertising is growing, but reaching consumers is still difficult.

By InteractiveEdge, 6 yearsJanuary 26, 2017 ago
The rise of the Internet as a viable marketing tool has given business owners new ways to collect this information, and use it to create better ad campaigns.
Brand Marketing

Using Advertising Data Against the Competition

The rise of the Internet as a viable marketing tool has given business owners new ways to collect this information, and use it to create better ad campaigns.

By InteractiveEdge, 7 yearsMarch 10, 2016 ago
How should client brands be marketed?
Brand Marketing

A Strong Brand Begins in the Office

How can you avoid brand dilution? 

By InteractiveEdge, 7 yearsJanuary 19, 2016 ago
Contact Us

Address: 1345 Avenue of the Americas, New York, NY 10105

Phone: 212.462.4900

Email: info@interactiveedge.com

Recent Posts
  • Can opera keep loiterers away from store parking lots?
  • Is Babies’R’Us ready to make a comeback or is it just a dream?
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