Brand Marketing

Which commercial won the Super Bowl?

What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that some companies try to see … Continue reading Which commercial won the Super Bowl?

Is a Super Bowl ad worth $5 million?

What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are so few events that are … Continue reading Is a Super Bowl ad worth $5 million?

Amazon and Google engage in a smart speaker price war

Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of the commerce that will be … Continue reading Amazon and Google engage in a smart speaker price war

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait to get out due to … Continue reading Encouraging signs for department stores as holiday season kicks off