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Data Analysis

Did Netflix cross the data-disclosure line?

Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate business behavior that you should never talk about politics or Read more…

By Javier Rodriguez, 4 yearsDecember 20, 2017 ago
More than ever, younger generations are turning to digital technology to shop.
Market Research

3 Ways Brands Can Win Over Younger Generations

Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.

By InteractiveEdge, 5 yearsMarch 9, 2017 ago
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Market Research

Falling Grocery Prices Present Promotional Opportunity

As grocery prices fall, CPG companies have an opportunity to introduce new promotions.

By InteractiveEdge, 5 yearsDecember 16, 2016 ago
Millennials want value, and CPG companies need to deliver.
Market Research

How Millennials View Premium And Private Label Brands

Millennials demand value and convenience at a fair price … can CPGs deliver?

By InteractiveEdge, 6 years ago
Purchase behavior is changing as shoppers grow more informed.
Market Research

As Shoppers Grow Informed, Marketing Techniques Must Change

Purchase behavior is changing as shoppers grow more informed.

By InteractiveEdge, 6 years ago
How can retailers come across as more authentic in the eyes of consumers?
Market Research

How to Be More Authentic

How can retailers come across as more authentic in the eyes of consumers?

By InteractiveEdge, 6 years ago
Focusing on a few core groups of customers will help your business boost sales and expand its reach to more potential customers.
Market Research

How Do I Find My Target Demographic?

Focusing on a few core groups of customers will help your business boost sales and expand its reach to more potential customers.

By InteractiveEdge, 6 years ago
Contact Us

Address: 1345 Avenue of the Americas, New York, NY 10105

Phone: 212.462.4900

Email: info@interactiveedge.com

Recent Posts
  • Is inflation the true cause of recent supermarket closures?
  • Will consumers go for Robomart and Unilever’s ‘new spin on the ice cream truck’?
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