Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate business behavior that you should never talk about politics or Read more…
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Millennials demand value and convenience at a fair price … can CPGs deliver?
Purchase behavior is changing as shoppers grow more informed.