Data Analysis

Has Facebook become toxic for advertisers?

Is the Facebook business model in danger of breaking down? Do you see the data challenges facing Facebook as a bigger issue facing the internet’s free-services for personal data model? Interactive Edge’s CEO, Zel Bianco comments: The challenge is how to balance the use of data so that it makes sense for advertisers while protecting … Continue reading Has Facebook become toxic for advertisers?

Did Netflix cross the data-disclosure line?

Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate business behavior that you should never talk about politics or religion. Yes, it was meant … Continue reading Did Netflix cross the data-disclosure line?

The next logical step for category management

How should retailers adapt their traditional category management practices to the greater influence of online shopping as well as greater competition from the likes of limited-assortment and dollar stores? Interactive Edge’s CEO, Zel Bianco comments: I think Chris Petersen said it best, “category management has become increasingly complex based on omnichannel consumer (actually shopper) expectations.” … Continue reading The next logical step for category management

Would CVS + Aetna = lower healthcare costs?

Do you think a merged CVS/Aetna organization could use data and analytics to improve health service and product recommendations and reduce medical costs? Interactive Edge’s CEO, Zel Bianco comments: As some would conclude, $77 billion has to be made back before they make money so I’m guessing prices may not go down for a quite … Continue reading Would CVS + Aetna = lower healthcare costs?

The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting an item on your phone … Continue reading The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Customer data is grocery’s new battleground

Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we do every day. The real question will be, how do the majority of retailers compete … Continue reading Customer data is grocery’s new battleground

Big Data is done, put a fork in it

What advice would you have for marketers attempting to best leverage the data at their disposal? Interactive Edge’s CEO, Zel Bianco comments: I have been known to say “stop worrying about Big Data and use the data you have.” The reason I made that statement was that so many companies have sat in endless meetings … Continue reading Big Data is done, put a fork in it