Shopper Marketing

Customers want to be left alone while shopping

How should stores balance technology investments that enable associates versus those that enable shoppers? Do you expect the associate’s role to diminish as shoppers increasingly become channel agnostic, self-reliant and oriented to technology? Interactive Edge’s CEO, Zel Bianco comments: Technology is there to be used, but how many times have you been disappointed because you … Continue reading Customers want to be left alone while shopping

Will retail be woven into the fabric of the new, walkable suburb?

Should retailers be considering concepts and real estate investments that will build them into the fabric of the new walkable suburb? Interactive Edge’s CEO, Zel Bianco comments: Yes, they should be. My son and daughter-in-law just bought into an area like this in the Washington D.C. suburbs to get have more space. It is a … Continue reading Will retail be woven into the fabric of the new, walkable suburb?

Does online shopping have a cardboard box problem?

How can retailers do more to reduce the amount of cardboard boxes and packaging that comes with online sales growth? Interactive Edge’s CEO, Zel Bianco comments: First, those among us who order online must be the ones that take charge of this. It cannot be the responsibility of the shipper only, as we, our children … Continue reading Does online shopping have a cardboard box problem?