News & Events

Will organic food sales soar on the latest cancer research?

What do you see as the primary factors influencing people who choose to eat organic vs. conventionally produced foods? Will the publicity around this new research study add to the momentum of organic food sales in the U.S.? Interactive Edge’s CEO, Zel Bianco comments: It is only a matter of time before people will realize … Continue reading Will organic food sales soar on the latest cancer research?

Hershey delivers category insights directly to retailers via tractor trailer

Will Hershey’s roving insights trailer result in more effective category management execution at the retailers it visits? What do you see as the pros and cons to the MCIC project for Hershey? Interactive Edge’s CEO, Zel Bianco comments: Agree with many of the comments but you will never please everyone with this type of tactic. … Continue reading Hershey delivers category insights directly to retailers via tractor trailer

Do CPGs need their own voice for Alexa?

How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”? Interactive Edge’s CEO, Zel Bianco comments: Ad agencies have seen their reason for being questioned in the face of advertising becoming more about data science … Continue reading Do CPGs need their own voice for Alexa?

Walmart and Microsoft team up to slow Amazon’s roll

What will the new five-year cloud computing and AI deal between Microsoft and Walmart mean for the retailer and the companies that compete with it? Do you see the deal giving either companies an edge going forward over Amazon? Does the timing of the announcement today have anything to do with Amazon? Interactive Edge’s CEO, … Continue reading Walmart and Microsoft team up to slow Amazon’s roll

Should Amazon have Target in its acquisition sights?

Do you think a Target acquisition would make sense for Amazon? Interactive Edge’s CEO, Zel Bianco comments: I think it does make sense, especially in light of yesterday’s discussion on Walmart targeting a higher demographic. Amazon with Target will deliver that goal much more effectively than Walmart can, at least in the eyes of those … Continue reading Should Amazon have Target in its acquisition sights?