Retail

Have retail store associates fallen into a hypnotic state?

What common practices on selling floors lead associates towards hypnotic-like states? What suggestions would you add for keeping the job fresh for store associates? Interactive Edge’s CEO, Zel Bianco comments: I would engage store associates to learn about aspects of retail they may not even be aware of. Things like the supply chain — where … Continue reading Have retail store associates fallen into a hypnotic state?

Millennial brand loyalty comes into question

In your experience are Millennials a particularly brand-loyal generation? What do you see as the keys for retailers seeking to attract and retain Millennial customers? Interactive Edge’s CEO, Zel Bianco comments: As stated, service and quality of product and, yes, price — especially for those that are now parents. Prior to becoming a parent, Millennials … Continue reading Millennial brand loyalty comes into question

Will a radical transformation lift or sink IKEA?

Do you see IKEA’s shift to smaller, city-center stores and heightened focus on online delivery as smart moves? What should the company retain from the traditional IKEA business model? Interactive Edge’s CEO, Zel Bianco comments: Getting closer to where the typical consumer of IKEA products live makes sense. Having rooms set up to see how … Continue reading Will a radical transformation lift or sink IKEA?

CVS’ new concept is about the health of its customers

What can CVS do to differentiate its health services concept from Walgreens’ new concept and vice versa? Do you think CVS would be better served separating its new health services concept into a distinct format while operating its drugstore format separately? Interactive Edge’s CEO, Zel Bianco comments: If CVS could pull off doing this in … Continue reading CVS’ new concept is about the health of its customers

How should retail employers prepare for Gen Z workers?

How will Gen Z workers be different from Millennials as they reach retail selling floors and corporate offices? What adjustments may management have to make to connect with and motivate this generation as employees? Interactive Edge’s CEO, Zel Bianco comments: The most critical factor will be their social skills, especially if placed on the floor … Continue reading How should retail employers prepare for Gen Z workers?

Why haven’t CPG giants figured out what makes small brands so popular?

Why do you think small CPG brands are doing so well in today’s shopping landscape? What will this mean for larger CPGs going forward? Interactive Edge’s CEO, Zel Bianco comments: Some have commented that it is a good thing that big CPG has acquired the smaller brands because they will show them the ropes and … Continue reading Why haven’t CPG giants figured out what makes small brands so popular?

New c-store concept is high-tech inside and out

Is the new Choice Market concept in line with the needs of today’s consumers or a too far ahead of its time to take hold? What features of the concept do you think will become commonplace within the convenience channel in the years ahead? Interactive Edge’s CEO, Zel Bianco comments: Paying via app is here … Continue reading New c-store concept is high-tech inside and out

Cannabis-infused drink and food makers are high on grocery opportunities

What’s the likelihood that cannabis-infused food and beverages will be widely stocked in grocery stores within the next five years? Beyond the regulatory statutes, what other factors might influence a retailer’s decision to stock the products? Interactive Edge’s CEO, Zel Bianco comments: I recently attended Expo East, the Natural Products trade show in Baltimore. Even … Continue reading Cannabis-infused drink and food makers are high on grocery opportunities

Walmart expands test of pickup-only grocery store concept

Do separate pickup-only facilities make the most sense for grocery? Does fulfilling grocery pickup through stores face too many execution issues? Interactive Edge’s CEO, Zel Bianco comments: I’ve seen the one in Bentonville and although it that city is the headquarters for Walmart, the wide variety of venues showcase how this concept can work in … Continue reading Walmart expands test of pickup-only grocery store concept