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New c-store concept is high-tech inside and out

Is the new Choice Market concept in line with the needs of today’s consumers or a too far ahead of its time to take hold? What features of the concept do you think will become commonplace within the convenience channel in the years ahead? Interactive Edge’s CEO, Zel Bianco comments: Paying via app is here … Continue reading New c-store concept is high-tech inside and out

Are retailers deaf to radio advertising’s potential?

Are retailers underestimating radio advertising’s ability to target specific audiences? Do you see the medium regaining popularity among retail advertisers in the years to come? Interactive Edge’s CEO, Zel Bianco comments: In a word, yes, they are. Radio is a medium that I place under the category of “as much as things have changed, some … Continue reading Are retailers deaf to radio advertising’s potential?