DISCUSSION QUESTIONS: What should be primary and secondary priorities in driving collaboration between marketing and IT? Should marketing or IT lead martech efforts or can leadership be shared equally? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Suresh covered this perfectly. This is a relationship that has been Read more…
DISCUSSION QUESTIONS: Do you see a strong need for a chief data officer for retailers and brands in addition to the CIO/CTO? How would you define the role and best position it for success? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: The need is clear for all Read more…
DISCUSSION QUESTIONS: What is your assessment of Old Navy’s BODEQUALITY program? Do you see this as a standard that other retailers serving a mass customers base will or should follow? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Yes, this should be applauded and followed by other retailers. Read more…
DISCUSSION QUESTIONS: Is the Taco Bell Defy concept likely a winner? How do you see QSR designs evolving to meet the needs of customers in the next few years? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: In markets where the only option is drive up or drive Read more…
DISCUSSION QUESTIONS: Do you think Kroger’s partnership with Kitchen United will succeed in its goal of furthering the grocer as a food destination for consumers in the markets served by its stores? Do you see this concept as scalable to the point of Kroger opening large numbers of ghost kitchens Read more…
DISCUSSION QUESTIONS: Do you agree with LVMH’s position that stores are the future of retail and that digital commerce is only a complement to the physical experience? Do you see luxury retail, in particular, remaining more tied to physical stores than other retail verticals? Interactive Edge’s CEO, Zel Bianco comments, Read more…
DISCUSSION QUESTIONS: How popular do you expect the pharmacy perk to be with current Walmart+ members, and will it help drive new subscriptions? How will the introduction of Walmart+ Rx for less affect the retailer’s competition with not only Amazon but all rivals in pharmacy retail? Interactive Edge’s CEO, Zel Read more…
DISCUSSION QUESTIONS: Why do you think mainstream chains that sell alcohol have yet to move into the legal weed business in states where it has been approved for recreational use? What national or regional retailers, if any, would you expect to go full bore into cannabis if the MORE Act Read more…
DISCUSSION QUESTIONS: Have flagships become less worthwhile given pandemic-related challenges and the shift to omnichannel retailing? Where do you see the value in flagships for brands or chains? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Yes some flagship stores have become irrelevant but here in NYC, it Read more…
DISCUSSION QUESTIONS: Have Amazon’s marketplace sellers become the biggest key to its sales success on Prime Day as well as the rest of the year? Do you foresee Amazon pulling back on its own retail sales as third-parties grab a greater share of the platform’s sales? Interactive Edge’s CEO, Zel Read more…