Are retailers underestimating radio advertising’s ability to target specific audiences? Do you see the medium regaining popularity among retail advertisers in the years to come? Interactive Edge’s CEO, Zel Bianco comments: In a word, yes, they are. Radio is a medium that I place under the category of “as much as things have changed, some … Continue reading Are retailers deaf to radio advertising’s potential? →

What factors are driving the current boom and bust realities of retail real estate in markets across the U.S.? Can you offer solutions for reducing vacancy rates in places such as Manhattan? Interactive Edge’s CEO, Zel Bianco comments: I agree with Bob that there are many factors to this dilemma, but greed is certainly the … Continue reading A tale of two retail real estate markets →