Interactive EdgeInteractive Edge
  • Products
    • XP3® BI Cloud™
    • XP3® Presentation Builder™
    • XP3® Report Builder™
    • XP3® Data Tools™
  • Services
    • XP3® Implementation
    • XP3® Data Management
    • XP3® Training
  • Use Cases
    • Category Management
    • Sales Analytics
    • Shopper Marketing
    • Data Analytics
  • Resources
    • Blog
    • Case Studies
    • Data-Driven PowerPoint Visualizations
    • Testimonials
    • Webinars & Videos
    • Whitepapers & Presentations
  • Company
    • About
    • News & Events
    • Awards & Recognition
  • Contact

Consumer Goods

Consumer Goods

Do CPGs need their own voice for Alexa?

How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”? Interactive Edge’s CEO, Zel Bianco comments: Ad agencies have seen their reason for being questioned in the face of advertising Read more…

By Javier Rodriguez, 2 years ago
Consumer Goods

Is the time ripe for Google stores?

What kind of brick-and-mortar strategy, if any, makes the most sense for Google to support its hardware lineup? What lessons should Google take from pushes by Apple and Amazon into physical retail? Interactive Edge’s CEO, Zel Bianco comments: This will continue to confirm the strategy that in most cases, you Read more…

By Javier Rodriguez, 2 years ago
Category Management

Are chronic online returners only a few bad apples?

Does it make sense that only a minority of repeat returners are driving up the high rates of online returns? Do the findings from the NPR/Marist poll do more to justify free shipping policies or bans of abusive returners? Interactive Edge’s CEO, Zel Bianco comments: As the saying goes, “it’s Read more…

By Cindy Kepler, 3 years ago
Category Management

Grocers say Trump’s SNAP plan would screw up a well run program

Do you support or oppose the proposed changes to the SNAP program made by the Trump administration? If enacted, how would you see the changes affecting grocery retailers? Interactive Edge’s CEO, Zel Bianco comments: Yet another well-run program that the Trump administration is trying to undermine when it does not Read more…

By Javier Rodriguez, 3 years3 years ago
Category Management

Will Instacart and Shipt give Amazon a run for its money?

Will Instacart and Shipt be able to hold their own — perhaps even gain ground — against Amazon? Are you more bullish on one company’s prospects versus the other in near- and long-term? Interactive Edge’s CEO, Zel Bianco comments: First, I hope both are able to compete with Amazon as Read more…

By Javier Rodriguez, 3 years3 years ago
Brand Marketing

Which commercial won the Super Bowl?

What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that Read more…

By Javier Rodriguez, 3 years3 years ago
Brand Marketing

Is a Super Bowl ad worth $5 million?

What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are Read more…

By Javier Rodriguez, 3 years3 years ago
Category Management

Walmart CEO: ‘Retail is about change’

What advice would you have for retailers looking to create a culture of change? What hurdles do retailers face when encouraging associates to embrace many of the new or soon-to-arrive digital tools? Interactive Edge’s CEO, Zel Bianco comments: Most companies are indeed risk averse or change averse so the challenge Read more…

By Javier Rodriguez, 3 years3 years ago
Category Management

Kohl’s to share space with grocery store partner(s)

Do you think Kohl’s is on the right path with its plan to lease space within its stores to grocery and/or convenience store partners? What do you see as the challenges with such an arrangement? Are there companies that you think would make ideal partners for Kohl’s? Interactive Edge’s CEO, Read more…

By Javier Rodriguez, 3 years3 years ago
Category Management

Whole Foods asks vendors to pay to play

How will Whole Foods’ new program requiring vendors to help pay for shelf space, displays and in-store sampling affect its business? What will it mean for rivals and for its vendor relationships? Interactive Edge’s CEO, Zel Bianco comments: This is so not what Whole Foods should stand for. It seems Read more…

By Javier Rodriguez, 3 years3 years ago

Posts navigation

1 2 3 Next
Contact Us
Address: 1345 Avenue of the Americas, New York, NY
Phone: 212.462.4900
Email: info@interactiveedge.com
Latest Posts
  • Walmart discovers a unique craft beer on Instagram. Will this become a thing?
  • Interactive Edge: Leveraging BI to Enhance Sales Processes in a Dynamic Way
  • Should retailers ask workers to return to their offices?
Services
  • Solutions
  • Products & Services
  • About Us
Partners




Categories
  • Blog
  • Brand Marketing
  • Category Management
  • Consumer Goods
  • Data Analysis
  • Data Management
  • Field Sales
  • Information Technology
  • Market Research
  • News & Events
  • News and Events
  • Presentations
  • Reports
  • Retail
  • Senior Management
  • Shopper Marketing
  • Uncategorized
Archives
Contact Us

Address: 1345 Avenue of the Americas, New York, NY 10105

Phone: 212.462.4900

Email: info@interactiveedge.com

Recent Posts
  • Walmart discovers a unique craft beer on Instagram. Will this become a thing?
  • Interactive Edge: Leveraging BI to Enhance Sales Processes in a Dynamic Way
Follow Us
Partners
CMA Logo
SIMA Logo
Nielsen Connected Partner
Microsoft-Certified-Partner-Logo
Retail-Wire-Logo


  • © Interactive Edge 2020
  • Privacy Policy
  • Terms of Use