Does it make sense that only a minority of repeat returners are driving up the high rates of online returns? Do the findings from the NPR/Marist poll do more to justify free shipping policies or bans of abusive returners?

Interactive Edge’s CEO, Zel Bianco comments:
As the saying goes, “it’s the price of doing business” whether online or in-store. This will create, and in fact already has created, new businesses such as Optoro that have in effect become a new secondary channel for returned goods. Creative people will always find creative ways to solve these problems. Still, both online and offline retailers will need to find a way to deal with the “bad apples” to some extent or it will spoil the bunch of us who don’t take unfair advantage of the system.

Read the whole article from RetailWire:

Are chronic online returners only a few bad apples?