DISCUSSION QUESTIONS: What’s the likelihood that sales of CPG categories will continue to grow at elevated levels in the months ahead? How might the challenges for retailers supporting essential categories be the same and different compared to the early days of the pandemic?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
The sales increases will stick around and, unfortunately, so will COVID-19. We will see the large CPG brands that consumers have come to love and trust continue to be the leaders in the months ahead. Most have planned for and executed effectively in getting their supply chain and operations ready to meet the challenges of having fully stocked shelves at most retailers.
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