DISCUSSION QUESTIONS: Will bookstores in the U.S. experience renewed interest when they reopen, similar to what happened in the New Zealand market, and for the same reasons? What should bookstores do to prepare and make themselves more successful in the post-COVID-19 world?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I am a news and politics junkie and have now added all of the mini whitepapers and reports on what to do during and after emerging from the crises to my reading list. Books, however, have been my fix to calm my nerves (depending on what I am reading at the time) and provide a calming respite from all the horrible news and allow for a well deserved escape. I hope this is a trend that will stick.

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