DISCUSSION QUESTIONS: How have consumer expectations for brands been altered by the coronavirus pandemic? Do you agree with Mr. Edelman that a brand’s mission is, among other things, to “solve problems for all, protect all, care for all, collaborate with all and innovate in the public interest”?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

The CEO of Pepsi was on MSNBC yesterday morning along with Lady Gaga and the CEO of IBM talking about the One World benefit concert that will be held on April 18th. This is a perfect example of how a CPG company and their enormous resources, IBM with plan to donate $20 million to coders that develop apps that are of value to society and Lady Gaga who is doing her part to get big names in music to perform, are coming together to do their part. Brands are always looking for ways to connect to consumers and I can’t think of a better way to do that than to show the world you truly care.

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