DISCUSSION QUESTIONS: Do retailers need to establish a chief health officer role or retain health experts to guide reopenings and prepare for future outbreaks? Where in particular do you see the need for health advice?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Should there be someone in this position? Yes if you are an organization that is large enough to have one but in many cases, this is not possible. Small retailers and one- or two-location restaurant groups already have their hands full, so how do we expect them to be able to have someone on the payroll that handles this?

This is an area where we should be able to rely on our federal government for an overarching plan. As we have seen our federal government drop the ball many times during this crisis, we have had to rely on the better judgment of state and local authorities to fill this void. In some states and cities, the void has been filled responsibly and in others, very poorly. This is where the National Restaurant Association and NRF have to come in to help the small guy have a chance to emerge from this and be able to stay in business.

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