DISCUSSION QUESTIONS: Will most of the hardware sales previously done through Microsoft’s stores now likely go to its online platforms or to other retailers? Do you see more pros or cons for Microsoft in making this move?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
My only concern would be that shoppers would not have the ability to have the hands-on experience they had with Microsoft stores. Also if Apple decides to open their stores eventually, it may become a competitive disadvantage to not support physical stores.
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