DISCUSSION QUESTIONS: Will growth for DTC start-ups in the CPG space likely accelerate due to the pandemic? Do you think the way new brands will be brought to the grocery channel will change significantly post-COVID-19?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

The answer is yes. CPG brands will continue to accelerate. Those in the natural/organic space must make the move online to survive and, hopefully, thrive. So will non-traditional brands and categories such as in-home exercise equipment, auto parts and accessories and many other categories that are now forced to try and compete with Amazon. I don’t think we realize yet how profound this change will be.

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