DISCUSSION QUESTIONS: Will the COVID-19-driven shift to online shopping accelerate the adoption of dynamic pricing and use of price optimization tools? What do you see as the advantages and potential challenges of using such technologies to address consumer demands for pricing transparency?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I think it will accelerate the adoption of price optimization tools as pricing will continue to be the focus moving forward. The issue will be that if most of your competitors adopt the same technology, then service, out-of-stocks and all the other logistical problems that are still a source of frustration for shoppers will be the point of difference when price is at parity with the competition.

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