DISCUSSION QUESTIONS: Are employees or c-level executives putting up greater resistance to creating data-driven cultures and organizations? Is data quality or some other factor the bigger issue, and how should companies address these issues?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

If so, they are doing it at their own peril and that of the organization they are supposed to be leading. Every modern organization knows that data is the most valuable asset they have in order to compete effectively. Having the people that have the skill sets to understand how to turn that data into actionable insights and recommendations is critical. CEOs who are not taking a laser focus on making sure their employees are trained in this area are not effective CEOs and should be replaced.

Read the entire article from RetailWire: