DISCUSSION QUESTIONS: How may c-stores have to reposition themselves or tweak their offerings amid the pandemic, and possibly after? Should they concentrate investments and efforts more on their product mix or omnichannel upgrades?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
C-stores with gas pumps have a great opportunity to drive more traffic as shoppers must stop for gas. Use that occasion to drive those shoppers into the store by making offers too good to pass up. 7-Eleven is doing a very good job in promoting coffee, snacks and healthy choices. On a recent road trip, I was able to buy three bananas, two packages of peanuts and an iced coffee for around $5. Many c-stores also have video monitors on each pump that are used to showcase offers as well as loyalty programs. C-stores will come back faster than many other retailers for many of the reasons stated in the article from Frozen and Refrigerated Buyer.
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