DISCUSSION QUESTIONS: How would you prioritize developing an artificial intelligence strategy amid competing priorities in the current retailing environment? How do you think retail executives should set the tone for AI in their businesses?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

The most important piece of AI is really thinking through the problem it will help solve. What is the practical application of it? Many times AI is included for the wrong reasons and it ends up being a solution looking for a problem to solve.

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