DISCUSSION QUESTIONS: Where do you land on the debate over whether retailers should develop their own software applications or use commercially available solutions? Should increased accessibility of commercial solutions recast the role of IT teams?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Retailers have enough issues on their plates to worry about. Technology changes so fast and there is just no way for IT to keep up. Retailers would be better served working with their solution provider to adjust and customize as needed. We have been developing category management analysis and presentation software for over 20 years and always need to update, pivot and respond to customer needs. I have many examples of customers who tried to build internally. They spent a good deal of time and money to come to the conclusion that they could have met their needs much more effectively, in a faster time frame and at a much lower cost had they bought. Those companies are world class CPG companies who became some of our most loyal clients!

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