DISCUSSION QUESTIONS: What steps will be critical for REI to ensure the shift to remote working and multiple satellite campuses proves effective? Do you think the move will prove successful for REI and do you expect other retailers to take similar action?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

If retailers can save money by doing this and put those savings towards remote working tools I believe it will prove to be successful. We have been working this way for over four months now and I feel that productivity has been as good if not better than when we were all in the office. Stand up meetings are critical to getting priorities for the day set and tools like Teams for communicating via chat during the course of the day have also proven to be very effective. Retailers and suppliers must embrace this new way of working as it will be here for some time and maybe forever more. I found the latest mini white paper from McKinsey on what CPG sales organizations need to change to compete very helpful and informative.

Read the entire article from RetailWire:

https://retailwire.com/discussion/rei-is-going-remote-and-selling-its-corporate-headquarters/#comment-167020