DISCUSSION QUESTIONS: Do you think retailers have risen to the occasion in recent months in the eyes of consumers or have they largely fallen short? What do you see as the best ways for retailers to “win the loyalty” of consumers at this point in time?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

There will always be issues related to availability, promised delivery dates, etc. The solution needs to be better navigation on websites and apps and better chat. So many times the chat gets you only so far, and talking to someone in customer service is sometimes impossible. Retailers who want loyalty should reward their customers with better help line service to act as a control tower across their omnichannel landscape.

Read the entire article from RetailWire: