DISCUSSION QUESTIONS: Have flagships become less worthwhile given pandemic-related challenges and the shift to omnichannel retailing? Where do you see the value in flagships for brands or chains?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Yes some flagship stores have become irrelevant but here in NYC, it is not the case as NYC is coming back fast. Nordstrom is in a location that will always have traffic given that it is steps away from Columbus Circle and Central Park. Tourists are starting to return, so they will be all over town including all the large retailers in Hudson Yards. Attendees at next years NRF will be amazed!

Read the entire article from RetailWire: 

Have flagships become obsolete?