DISCUSSION QUESTIONS: What challenges have sudden behavior changes caused by COVID-19 put on leveraging shopper data? Can marketers correct accordingly? Do you see long-term implications?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

It has absolutely rendered the process more challenging but not impossible. There are many trends and buying patterns, etc. that are erratic through the pandemic and will continue to be, but aligning your retail store shopper data together with your e-commerce data and trying to understand attributes can help guide your planning. No one has a crystal ball and that is why it is critical that retailers and manufacturers use this time of uncertainty to truly collaborate, share data and work together in order to emerge stronger!

Read the entire article from RetailWire: