DISCUSSION QUESTIONS: Will Present Shop prove successful for Camp NYC, or is it more likely to create a backlash against the retailer? What are the benefits and drawbacks of incentivizing children to shop online and where should retailers draw the line between meeting a consumer need and exploiting an unsophisticated audience?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
This is a really bad idea. Most parents buy their kids plenty of toys. They have so many toys that kids act like they have ADD in deciding which to pick up and which to put down. There are now credit card companies pushing for providing kids with their own credit card! Their rationale is that they can get used to being responsible with money from an early age! No, the answer is no and parents should recognize these strategies for what they are – a money grab, pure and simple.
Read the entire article from RetailWire:
Is enabling young kids to buy toys online a teaching tool or something else?