DISCUSSION QUESTIONS: Is Harry’s Labs better positioned to take emerging DTC brands to the next level than big conglomerates? Do you agree Harry’s is fortunate that its Edgewell acquisition fell apart?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
There are a significant number of products that are really good but don’t have the wherewithal to scale. Harry’s has proved that they have a good formula to do so. They could become the “Shark Tank” for emerging brands that fit into a DTC strategy.
Read the entire article from RetailWire:
Is Harry’s on its way to joining the ranks of big CPG companies?