DISCUSSION QUESTIONS: Do companies face an ethical dilemma making a profit and chasing sales during crisis times? Are fashionable face masks, coronavirus-themed t-shirts, et al a merchandising opportunity that has more upside or downside for retailers?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

My daughter is making very stylish masks but is giving them away to friends and family and anyone else that may need one. This is something that individuals can and should do on a family-by-family basis. It shows our American spirit while allowing us to show our individuality. Companies that can mass produce them should be doing that for medical and frontline workers and they should be doing it on a pro-bono basis as much as possible. Companies that are profiting from this and not giving away at least half of what they make should be frowned upon.

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