DISCUSSION QUESTIONS: How can farmers’ markets better position themselves to allay customer fears during this time? Should traditional grocers consider outside operations during the pandemic and might they remain in operation after the threat has passed?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

My daughter and son-in-law live in Brooklyn and they have been ordering a box that is put together by vendors at the farmers’ market where they pick what they have at the time. It is all fresh of course. Sometimes you may get an item that does not look too appetizing, like a lamb’s leg, but hey — like Forest Gump’s mom used to say, “you never know what you’re going to get.” All in all, they have been mostly pleased with the quality of the food.

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