DISCUSSION QUESTIONS: How should stores strategize around the potential that a return to normal may not occur until late next year? Should retailers/brands prepare for the worst?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Those retailers and brands that have continued to move forward, plan, automate and work collaboratively will be the ones that will increase their chances of navigating through this very challenging period and will emerge stronger. Those that cower in the corner and are afraid to pivot, take action and stop doing things the way they’ve always done them will be left behind. This is not the time to put off the very technologies that will help sales, category management, and operations become more nimble and efficient so that more time can be devoted to all of the new challenges we will need to get through in order to ever get back to anything that looks like normal.

Read the entire article from RetailWire: