DISCUSSION QUESTIONS: Has Target’s experience operating stores between 12,000- and 30,000-square-feet prepared it to succeed with even smaller locations? What do you think of Target’s plan to begin testing a 6,000-square-foot store in 2021?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
This is a winning strategy for Target. This is what category management and shopper insights are all about – knowing what items will appeal to the ebbing and flowing traffic, demographics and every other area where data will provide information to truly understand the specific neighborhood where it is located.
As Brian Cornell stated, in Tribeca you have office workers during lunch and tourists on weekends. Target is nearly finished completing a smaller store near Columbus Circle that will also have its own significant traffic from area residents, tourists, traffic from Central Park and more. This formula will allow Target to cherry pick neighborhoods and will be the new way retailers need to think about what a store should be. Kudos to Target and Brian Cornell.
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