DISCUSSION QUESTIONS: What lessons does the COVID-19 crisis offer about the barriers retail management teams often encounter to innovation and experimentation? What’s the likelihood that legacy retailers will more readily embrace digitally-first approaches as the crisis lifts?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

When it’s do or die, people tend to do what they need to do to survive. There have been many other death threats to retailers for many years, but the COVID-19 crises has, I believe, scared them into taking real action this time.

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