DISCUSSION QUESTIONS: Does it make business sense for pharmacies to offer mental health services and therapy alongside current services in those stores? What do you think will be the keys to success or failure in these endeavors?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
At first glance, it sounds like a crazy idea but when you think of how many people are suffering from mental issues during the pandemic, it is a smart idea and one that CVS and others should be proud to offer.
There are so many people that simply do not have the resources to have regular sessions with a therapist and CVS is making the access to therapists easier than ever. They will need to work on lowering the costs as even at the level they are now offering, they may be out of reach for many. Those that are from lower income households are the ones that will not seek treatment, even though they may need it the most.
It sounds so odd to see a therapist at a CVS store but, as long as they have a private room, it could be the answer to many who desperately need help.
Read the entire article from RetailWire: