DISCUSSION QUESTIONS: What is driving the apparent rise in boycotts of retailers and brands? Do you see the increase in boycotts as a short-term or long-term issue for retailers and brands?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
So many of us are so frustrated with feeling helpless and sometimes hopeless with the current administration that speaking out or boycotting companies and brands makes many feel empowered or at least like they’re taking a stand. The problem for most companies is they are damned if they do and damned if they don’t. Politics is one of those subjects you never bring up with a client or customer and so retailers, manufacturers, and brands could stay above the fray, but if they do they risk being positioned as cold and uncaring. It is a difficult time and the truth is there are no easy answers.
Read the entire article from RetailWire: