7-Eleven goes omnichannel with mobile, BOPIS and delivery

Do you see much consumer demand for mobile ordering for pickup or delivery from c-stores?

Interactive Edge’s CEO, Zel Bianco comments:

If it is working with Starbucks and Panera, why not 7-Eleven? So much of 7-Eleven store traffic is about making a fast stop. If this makes it even faster, then it should be a positive. My sense is that most of the regulars at 7-Eleven like their coffee a certain way and may try this, but if their coffee is not to their liking, they will go back to doing it themselves.

7-Eleven goes omnichannel with mobile, BOPIS and delivery