Has access to online information and social media weakened the traditional bonds consumers have with legacy retailers or brands? What advice would you have for legacy brands adapting for the digital age while maximizing their nostalgic connections? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : What happened is that many of these … Continue reading Why consumers are breaking bonds with their favorite brands →

Do you see Walmart as an innovator when it comes to the use of automation to operate both more efficiently from a business perspective and more effectively from the customer’s? What other retailers are noteworthy for using automation and robotics in ways that move the needle for customers, associates and vendors? Interactive Edge’s CEO, Zel … Continue reading Will Walmart clean up with its robotic workforce? →

To what degree is working with third parties a hurdle to driving profitability in online delivery? What advice would you have for working with third parties in  resolving both delivery and customer service issues? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : This is the reason that Boxed is successful. They understand … Continue reading Are third parties the biggest reason delivery costs keep going up? →

Will Instagram Checkout become a popular method for members of the social site to make purchases? What do you see as the opportunities and challenges facing the platform? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I think this has significant potential as anything that makes it easier for the consumer/shopper to … Continue reading Can Instagrammable moments turn into immediate and direct sales? →

Do you see similar drivers when it comes to spending on pets and kids? Will pet spending plateau soon or will it continue to present an increasingly broad range of opportunities in the years ahead? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : In my opinion pets and spending on pets follows … Continue reading Pets rule the retail roost →

Do you see the business need for a chief artificial intelligence officer at the c-level for retailers and consumer brands? What advice would you have for making the right hire and positioning the roll relative to data scientists, CIOs and the rest of the c-team? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : … Continue reading The rise of the chief artificial intelligence officer →

Where do you see grocers falling most short on the in-store experience? Which of the shortfalls cited in the article is hardest to overcome? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Of course this comes down to money, especially for skilled and informed help. Help is not only hard to find … Continue reading Where are grocers failing on in-store experience? →

What do you think of Aspectiva’s technology and the appeal of attribute-based product recommendations? How might Walmart benefit? Will AI take user-generated content and online reviews to another level in the shopper journey? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : It’s one giant step closer to providing a personalized experience for … Continue reading Will attribute-based product recommendations be a game changer for Walmart? →

How can retailers develop technology strategies that keep pace with the rapid rate of industry change? What are the pros and cons of implementing long-term, company-wide changes vs. faster, more focused projects? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I really hope this is true. So many companies have taken the … Continue reading Retailers take on massive legacy system challenges one module at a time →

What do you see as current areas of strength for Walmart and those in need of improvement? Do you expect Walmart to be in a stronger or weaker competitive position a year from now? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : As McMillon stated, they are walking the walk by executing … Continue reading Is Walmart just starting to hit its stride? →