Is a Super Bowl ad worth $5 million?

What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches?

Interactive Edge’s CEO, Zel Bianco comments:
There are so few events that are truly American and that you know are being watched by most of America, despite our horrible political discord. This sense of collective sharing of the experience adds to the power of the Super Bowl. Yes there are big concerns lurking for the NFL, but it is one of the few times a year when we can hopefully come together as a nation and enjoy. The commercials are a big part of that experience and for those brands that want to make a big splash, they will get the ROI they need especially if they execute effectively on social media prior to and after the game.

Is a Super Bowl ad worth $5 million?