New York, NY – April 24, 2017 – Interactive Edge, an award winning data analysis and presentation reporting solutions firm serving the needs of the Consumer Packaged Goods (CPG) industry for over 20 years, is now a member of the Nielsen Connected Partner Program. As a member of the Nielsen Connected Partner community, Interactive Edge will leverage Nielsen data to bring greater speed to insights for CPG industry customers.
The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry. The program enables partner companies and Nielsen clients to collaborate in an open ecosystem, removing the common barriers to connecting applications and data sets at scale. With Nielsen’s CPG data as its DNA, the Connected Partner Program enables Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.
“One of the biggest challenges in retail and CPG today is keeping up with the growing demands for analysis and insights from various stakeholders,” said Zel Bianco, CEO and co-founder of Interactive Edge. “As more data sets are procured with increasing levels of granularity, it’s hard enough to make sense of it all, let alone keep up with all the requests. Without efficient processes in place to acquire, prep, and organize data sets for reporting, analysts, category managers and other insights professionals end up saddled with the grunt work of repetitive, non-value added tasks. Insights automation technology is critical to eliminating this process.”
Bianco continues, “We are pleased to be a part of Nielsen’s Connected Partner Program and are looking forward to continuing our collaborative work with Nielsen to streamline the data preparation, reporting, and customer facing presentation process for many of our mutual clients in a format that most people are already comfortable using — Microsoft Office.”
For more information on Interactive Edge and the Nielsen Connected Partner Program please go to http://sites.nielsen.com/connectedpartner/.
ABOUT INTERACTIVE EDGE
Interactive Edge is an industry leader in data analysis and presentation software for Consumer Goods and related industries. Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – at many of the largest Consumer Goods companies in the world, including Hormel Foods, Mars, Miller Coors, Purina and Nestlé USA. These companies save time and money while driving ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights. Further information about the company is available at www.interactiveedge.com