DISCUSSION QUESTIONS: Will the Adidas brand be negatively affected by what some saw as a a slow response to Ye’s antisemitic comments? Have Mr. West’s words doomed the Yeezy brand going forward?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

Adidas should have been quicker out of the gate with a response to West’s horrible and shameful comments. Where are we in corporate America where we always let profits overshadow what is right and just? It’s a slippery slope and getting worse when we let comments like his go unchecked.

Read the entire article at Retail Wire:

Adidas drops the other shoe on Ye

Source: news.adidas.com/yeezy